How big data has become accessible to everyone – Business Intelligence Info

It’sbeenthenarrativeoftechnologysincethewheelwasinvented。

Somethingisnew,exciting…andexpensive。

Thenwefindawaytomassproduceit(orsomethingsimilar)。

Processesgetbetter,andequipmentgetscheaper。

Consumerssavebig。

Thensomethingnewcomesout。

Lather,rinse,repeat。

Whenbigdatafirstrosetomarketprominence,criticswerequicktopounceonthesametiredoldcomplaints—it’stooexpensive,tooinsecure,toovolatile。

Wedon’tknowifitwillwork。

Wedon’tknowifitwillmakeanydifference。

It’sjusttoocomplicated。

Butdatascientists,liketheirforebearsinallrealmsofdiscoveryandresearch,turnedadeafeartothenaysayers。

Theykeptworking,theykeptlearning…andtheykeptgettingbetter。

Today,themarketplaceisenjoyingthefruitsoftheestablishedconnectionbetweenincreaseddata(thanksmobile!

),bettermath,andincreasinglycost-effectivedatastorageoptions。

Datascientistscancapturemoreinformation,understanditbetter(andeasier)andtheycanstoremoreinformation—andholdontoitlonger—thantheycouldbefore。

Theseinnovationshaveledtoincrementalincreasesinthebenefitsenjoyedanddiverseresultsgatheredfrombigdata。

Nowit’snotonlythedatascientistswhoarepayingcloseattentiontotheprogressofbigdataanalytics。

Businessanalysts,prognosticatorsandserialentrepreneursarediggingintothedataandfindingtheirownpersonalpotsofgoldattheendofaverylongandcomplexdatarainbow。

Advancedanalyticsmeanthatbusinessescanbetterunderstandtheircustomersandprospects。

Insteadofcarpet-bombingadvertisingcampaigns,theycanlaunch“smartbomb”advertsandbuildwebsitesthatcustomizethemselvesforeverynewvisitor。

Internally,businessesareenjoyingbetterandsmootherhumanresourcesoperations。

Theyarefindingbetterfitsforpositionsearlyinthehiringprocess。

Theyaretrackinghowworkflowandenvironmentimpacttheirprofitabilityandactingaccordingly。

Historytellsustechnologywillcontinuetoberefined,makingdataanalysis—anditsmyriadbenefits—better,smarter,andfaster。

Thinkingmachinesarealreadymovingbeyondgatheringandcollatingdatatocrunchingandmakingconnections。

Nottoolongago,IBM’sWatsonwasasideshowanomalycompetingonJeopardy。

Today,thinkingmachinesareturningdatagatheringintoagrowthindustry。

Whatwilltomorrowbring?

Wecan’tsayforsure,butwedoknowbigdatawillbeinthedriver’sseat。

DavidSteinbergisthechiefexecutiveofZetaInteractive,abigdataandcustomerlifestylemarketingplatform。

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